This case study explores work around a merger designed to bring together two firms of different scale, history, and identity in the hospitality industry – a large global conglomerate purchasing a small American boutique brand – while keeping the boutique company's customer- and design-centric...
![“Delivering the Secret Sauce”: Culture and Identity in a Corporate Merger](https://www.epicpeople.org/wp-content/uploads/2023/06/247508053_Dornfeld-1080x675.png)