Overview We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can...
Tag: methods
Anticipating Connectivity in (UX) Design Practices: Reframing Challenges by Introducing Theory Cards
This paper presents a design anthropological study with User Experience design departments from five large companies in Denmark, ranging from manufacturers of medical equipment through toys to control systems for industrial infrastructures. We explore the challenges they face as products,...
Leveraging Speculative Design to Re-Imagine Product Roadmaps
Businesses often have strategic visions for the future of a product space; however, identifying and building toward preferable futures is a daunting task, especially when designing for complex systems, e.g., Digital advertising platforms that include multiple complex interfaces and internal...
Who Deserves to Be Observed?: Wrestling with the Avant-Garde
PechaKucha Presentation—What happens when the “mildly militaristic jargon of marketing” (2004, Sunderland, Taylor, Denny) seeps into the dialectic process of structuring applied research and blurs the meaning of its stakes? This provokingly titled PechaKucha stems from our experience of...
Tutorial: Introduction to Survey Design
Overview Ethnographers tend to be uneasy about survey research. Some of us shun it because it seems “reductive” of human experience; others are intimidated by complex methods and analytics that weren’t part of...
Tutorial: Participatory Visual Research—Getting the Most from Collaborative Methods
Overview Participatory visual research methods like Photovoice open up opportunities for collaborative sense-making and advocacy. In these methodologies, data and knowledge are produced not only as an end...
Ethnography in Agile Contexts: Offering Speed or Spark?
EPIC2017 Platinum Panel Overview This panel explores perspectives that emerge from the intersection of ethnography and agile methodologies—from real constraints to exciting possibilities. We seek to better understand what “agile” is and where it comes from and then explore tools and approaches...
Tutorial: Ethnographic Research Design
Ethnography is closely associated with the core qualitative methods of interviewing and observation. But ethnographers in business often work with a broad range of other methods, from video and diary studies to...
Keynote Address: Culinary Habits and Feral Cakes
Dana Sherwood is a New York–based artist whose work lies on the border of the domestic and the wild. Exposing the fact that nature exists everywhere, and highlighting multispecies interaction while forging new pathways of communication, Sherwood’s work underscores the blurring of boundaries...
Tutorial: Analysis in Human-Centered Design
Overview This tutorial will give you a framework for understanding the important role of analysis in human-centered design and teach 4 key methods for practicing analysis. The framework proposes a model for...