Public libraries in the U.S. and around the world are rapidly changing due expanding technological and social needs of their communities. The Covid-19 pandemic has intensified the debates about the future of public spaces and public services. In this paper, we report on a qualitative study of...
Tag: mixed methods
On Being Well in a Time of Hell
PechaKucha Presentation—For the past year, people around the world have adjusted quickly to unforeseen constraints presented by the COVID-19 pandemic. Upheaval during the pandemic has resulted in a deep sense of grief leaving people in an unpredictable cycle of losing control and attempting to...
Tutorial: Beyond “Quant-vs-Qual”—Creating Collaborative Inquiry
Overview Qual and quant are so divided these days—by academic discipline, language, communities of practice, job titles. Too often, quantitative research is conflated with data science (or vice versa), and data...
The Domestication of Data: Why Embracing Digital Data Means Embracing Bigger Questions
The EPIC community has been wrestling with ways to integrate quantitative and qualitative methods in light of the increasing role that digital data plays in business practices. Some focus on methodological issues (digital data as method), while others point to the consumer value in data products...
Big Data or ‘Big Ethnographic Data’? Positioning Big Data within the Ethnographic Space
This paper offers a cultural analysis of the different narratives that currently frame the concept of Big Data. With specific attention to how the ethnographic community has approached Big Data, I will make the point that the ethnographic community needs to rethink what its offer is within...
Understanding Mediated Practices: Combining Ethnographic Methods with Blog Data to Develop Insights
While theories of practice have been influential in the social sciences, these frameworks have seen limited application in ethnographic and applied inquiry, perhaps because few methods for carrying out practice theoretical research have been elaborated. We address this opportunity and provide an...
The Best of Both (Virtual) Worlds: Using Ethnography and Computational Tools to Study Online Behavior
In recent years, many ethnographers have conducted participant observation studies in virtual worlds, whether in games like World of Warcraft or user-generated environments like Second Life. However, the acceptance of digital fieldwork as a legitimate form of ethnography does not make it strictly...
Seeing the World at Scale and in Depth: A Journey with Big and Thick Data
When I was studying economics at university one of our professors introduced us to Jorge Luis Borges’s “On Exactitude in Science”, a one-paragraph story. It imagines an empire so enthralled by cartography that larger and larger maps of the place are built by successive generations until a map on...
Ethnography for Smart Service Systems in Product Design
In today’s rapidly changing, highly competitive world, product design requires swift translation of human needs and desires into technical specifications for the development of devices and services that meet those needs (Salvador et al. 2013). This calls for a complex integration of qualitative...
Change the Category, Change the World: How Research and Great Storytelling Drove a Headline-Making World First for Supermarkets
PechaKucha Presentation—The butterfly effect – a small change that has big ripples. This is what Jennie Leng created when she persuaded NZ’s largest supermarket to change its language from “sanitary products”. Phrases like “sanitary products” and “feminine hygiene” are ubiquitous around the world,...