In recent years, many ethnographers have conducted participant observation studies in virtual worlds, whether in games like World of Warcraft or user-generated environments like Second Life. However, the acceptance of digital fieldwork as a legitimate form of ethnography does not make it strictly...
When I was studying economics at university one of our professors introduced us to Jorge Luis Borges’s “On Exactitude in Science”, a one-paragraph story. It imagines an empire so enthralled by cartography that larger and larger maps of the place are built by successive generations until a map on...
In today’s rapidly changing, highly competitive world, product design requires swift translation of human needs and desires into technical specifications for the development of devices and services that meet those needs (Salvador et al. 2013). This calls for a complex integration of qualitative...
PechaKucha Presentation—The butterfly effect – a small change that has big ripples. This is what Jennie Leng created when she persuaded NZ’s largest supermarket to change its language from “sanitary products”. Phrases like “sanitary products” and “feminine hygiene” are ubiquitous around the world,...