This case study by a pan-African UX research and design agency offers key insights for companies attempting to...
Tag: Nigeria
Jobs Not To Be Done: Anti-Work Theory and the Resilience of Mutual Aid
This paper explores recent developments in anti-work theory to identify key learnings for ethnographers in industry. It focuses in particular on how anti-work perspectives allow us to rethink the managerial...
Searching for the Next Billion: Global Design for Information Seeking across Cultures
While billions of people are established internet users, there are still billions of new users who have just come online in recent years and this growth will continue, especially on mobile in non-Western countries. Information seeking is essential to online behavior across the world, yet many...
Cash as a Good
In 2012, the government announced a cashless policy to see the country move towards a cashless future. Over the...