Ethnography in business is only successful if it is a cooperative, communicative endeavor. Research teams must be able to share knowledge with one another and with the client. In the absence of effective communication, time is wasted, analytic quality can suffer, and the client may lose faith in...
PechaKucha—Performative behavior is an action taken specifically with an audience in mind, to elicit a response or reaction. Digital Ethnography encounters this on a daily basis, as we study behavior on social & digital networks where performative behavior is rampant. As a research source,...