This paper describes how ethnography became a catalyst for organizational change in a leading financial institution by providing a collaborative context for functional groups to come together in co-creating a multichannel customer banking experience. While consumers increasingly expect a good...
Tag: organizational change
Ethnographic Agency in a Data Driven World
This paper argues that ethnographers can gain increased agency in data-driven corporate environments by increasing their quantitative literacy: their ability to create, understand, and strategically use quantitative data to shape organizations. Drawing on the author's experience conducting...
Estimating The Return on Ethnographic Investment: Finding More Human(e) Ways to Measure Our Impact
This paper argues that more appropriate measures are needed to illuminate the full value to organizations of...
Ethnographic Thinking: From Method to Mindset
It’s more important than ever to have a firm grasp of our full value as ethnographers. In addition to...
Ethnographic Tools: From Insight to Intervention
As a social researcher rooted in the traditions of participatory innovation, I set out to take a design anthropological approach to study the early unfocused phases of organisational innovation processes, and explore ways of both challenging and supporting these. With an interest in understanding...
Ethnography for Organizational Change
Organizations are realizing that successful change requires the ability to understand work practices as cultural practices. They need to go beyond the ubiquitous employee survey to develop a more holistic view...
Anticipating Headwinds: Using “Narrative Tacking” to Build an Inclusive Future
This paper proposes a framework for addressing entrenched resistance to change. It borrows a metaphor from sailing to suggest that the best way through unwanted transformations is by “narrative tacking.” Drawing a parallel to how sailors navigate through headwinds by “tacking,” I argue that...
Ten People Thick: Design for Change
PechaKucha Presentation—An exploration of scale in the built environment. Looking first at the graphic scale of building documentation – each layer with its own purpose and logic, being absolutely clear to reduce risk. And then considering architecture at human scale – how design thinking becomes...