This ethnographic study of designing explores the relationship between the organizational surroundings of the design studio and the way in which design ethnography activities are accomplished, with a focus on the ways in which design practitioners are actively negotiating and redefining the...
When my boss asked me to carry out an employee opinion survey in our company, I had to overcome my ingrained prejudices against surveys in general. Once I did, I learned how valuable an ethnographic approach to surveys can be. In my previous academic work, I had embedded myself into a scientific...
This case study explores work around a merger designed to bring together two firms of different scale, history, and identity in the hospitality industry – a large global conglomerate purchasing a small American boutique brand – while keeping the boutique company's customer- and design-centric...
This essay represents the opinion of the author and not any of her employers, past or present. The Fundamental Attribution Error Lately I’ve been ruminating on the fundamental attribution error, also known as correspondence bias. Think of it as a lazy kind of sensemaking, a just-so story that lets...