Advancing the Value of Ethnography

Tag: organizational development

The Corporate Gaze – Transparency and Other Corporate Visions

The Corporate Gaze – Transparency and Other Corporate Visions

 In an expanding global economy, the notion of ‘transparency’ has gained increasing currency as an organizational goal. In a wide variety of situations, increased transparency is held up as a preferred point of direction for organizations, public as well as private. The notion of transparency...

The Not-So-Blind Watchmaker: Evolution by Design in Corporate Culture

The Not-So-Blind Watchmaker: Evolution by Design in Corporate Culture

This paper provides a framework for “evolving” business, organizations and brands based on the mechanisms of evolution commonly discussed within academic anthropology. It begins with an analysis of the differences between the concept of “evolution” as evoked in corporate and academic settings....

Showing the Value of Ethnography in Business

Showing the Value of Ethnography in Business

  This paper explores the value that ethnography brings to business. It uses the idea of examining the impact and value contribution of the ethnographic praxis within the innovation process and corporate culture. To specify the business impact, it highlights a framework for understanding the...