Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners...

Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners...
We propose a new approach for project inspection applying ethnography to identifying IT system project risks. Guideline-based inspection is generally conducted in the IT industry to reduce project risks. Guidelines are created based on analysis of failures in past projects. However, it is...
In the wake of widespread tech layoffs, we have been encouraged to more effectively “speak the language of...
(This article is also available in Chinese) Instead of asking how we can further speed up research itself, the question becomes how we can better integrate research into the product development practice and speed up organizations’ ability to learn and iterate overall. For many years, insights was...
Amid increased pressure to demonstrate impact in rapid cycles, researchers are renewing efforts to align insights...