At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...
![Art & Imagination in Online Qualitative Research: A New Tool for Brand Listening](https://www.epicpeople.org/wp-content/uploads/2023/06/city-art-blue-abstract.jpg)