The ethos and methods of participatory research have been widely embraced as a powerful approach to address systemic inequity in the design of technology. While there have been many gains and developments that...
Tag: personas
International Business Ethnography: Are We Looking for Cultural Differences?
In international business ethnography, clients and subjects don’t share the same background. Without an understanding of the underlying factors affecting the subject’s behaviors, data can lead to false home-market based assumptions about cause and effect. Where do we as researchers look to detect...
Getting Savvy: Rewriting the Story of One of Our Most Important Customer Archetypes
https://player.vimeo.com/video/774554309?badge=0&autopause=0&player_id=0&app_id=58479 In this panel, moderated by Head of Research & Service Experience, Leisa Reichelt, Atlassian researchers and data scientists will explore how different crafts, methodologies, and perspectives came...
How Tragic Flaws Resonate at Scale: Just Ask Shakespeare
PechaKucha Presentation—What do Hamlet, Daenerys Targaryen and Persona development have in common? As an actress I had an in-depth understanding of character development but struggled with creating insights from personas. I embarked on a quest to find out why. I interviewed one of the greatest...
Radical Insights: Towards a Critical Hermeneutic
In this paper, I will use an ethnographic research project to develop a set of foundational personas to work through the process of formulating insights that challenged the core epistemological assumptions of our stakeholders. Drawing on a rich body of discourse within postcolonial theory, I will...
Same Findings, Different Story, Greater Impact: A Case Study in Communicating Research
The Salesforce Platform empowers customers to build applications that are highly customized to their particular business operations and data. As platform researchers, we help create the tools that enable customers, including Salesforce administrators, to build these applications. Last year, the...