Case Study—After discovering that there were over 25 projects going on in various business units in the company that involved children as end users, and that most people had a limited understanding of children's play, the researchers proposed a multi-cultural ethnographic project called...
![It’s Not Childs’ Play: Changing Corporate Narratives Through Ethnography](https://www.epicpeople.org/wp-content/uploads/2023/06/247507872-_McClard-1080x675.png)