(This article is also available in Chinese) Instead of asking how we can further speed up research itself, the question becomes how we can better integrate research into the product development practice and speed up organizations’ ability to learn and iterate overall. For many years, insights was...
Tag: product development
Meaningful Innovation: Ethnographic Potential in the Startup and Venture Capital Spheres
The aim of this paper is to explore the potential for ethnographic approaches in technology startups and the venture capital firms that support and control them. The current practices and model of innovation aim for “disruptive innovation,” but most efforts fall short, prioritizing mass diffusion...
Tutorial: Speculative Design – Futures Prototyping for Research and Strategy
Tutorial Instructors: SUMMARY In our world where emerging technologies are increasingly a source of significant disruption in people’s lives, methods from Speculative & Critical Design (SCD) practice are...
Tracing the Arc of Ethnographic Impact: Success and (In)visibility of Our Work and Identities
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, re-defined, and recognized – by both practitioners themselves and corporate stakeholders. The authors trace a history of ethnographic successes and stumbles, and ways they have confronted a strong...
Ethnographic Tools: From Insight to Intervention
As a social researcher rooted in the traditions of participatory innovation, I set out to take a design anthropological approach to study the early unfocused phases of organisational innovation processes, and explore ways of both challenging and supporting these. With an interest in understanding...
Video Utterances: Expressing and Sustaining Ethnographic Meaning through the Product Development Process
In this paper we discuss the use of short, specific videos to communicate ethnographic data throughout the product development process. Ethnographic videos of this nature provide complex information in short “utterances” (zero to three minutes) that researchers use to effectively convey...
Contact Lists and Youth
This paper explores the nature of networked contact lists in an emerging new media ecology as they relate to a population of 10 American pre-teens and teens (9-15). Mobile, gaming, and Web 2.0 services are contributing to a shift in the role of the contact list from a static visualization...
From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture
In this never before shared case study, we explain how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a three phase model of research team...
Little Data, Big Data and Design at LinkedIn
LinkedIn's User Experience Design (UED) Research team is relatively small. The data we gather is even more drastically outnumbered. LinkedIn’s design and product development process is steeped in behavioral data, real-time metrics, and predictive models. Working alongside teams generating and...
Lead Type, Dead Type: New Patterns of Local News Production and Consumption
Newspapers are in trouble. Steep declines in circulation and advertising revenue have forced outright closures, reductions in force, cessation of print in favor of web only editions and frantic searches for additional sources of revenue and audience. In this paper, we report results from an...