The ethos and methods of participatory research have been widely embraced as a powerful approach to address systemic inequity in the design of technology. While there have been many gains and developments that...
Tag: product strategy
Friction into Traction: A Case Study of Friction in Strategic Ethnography
This case study highlights the transformative power of strategic ethnography in shaping frameworks that gain...
From Experience Models to Immersion Tools: Transferring Ethnographic Knowledge In An Agile World
Introduction Like many design consultancies, Moment uses a variety of research methods to help us develop a contextual understanding of our clients’ customers. We do this to discover and adapt new business opportunities to prospects’ wants, needs and desires. The value to the business is that...