This paper examines the resilience of human expertise in an age of Large Language Models (LLMs) and establishes...
Tag: product strategy
Beyond Representation: Using Infrastructure Studies to Reframe Ethnographic Agendas and Outcomes
The ethos and methods of participatory research have been widely embraced as a powerful approach to address systemic inequity in the design of technology. While there have been many gains and developments that...
Friction into Traction: A Case Study of Friction in Strategic Ethnography
This case study highlights the transformative power of strategic ethnography in shaping frameworks that gain...
From Experience Models to Immersion Tools: Transferring Ethnographic Knowledge In An Agile World
Introduction Like many design consultancies, Moment uses a variety of research methods to help us develop a contextual understanding of our clients’ customers. We do this to discover and adapt new business opportunities to prospects’ wants, needs and desires. The value to the business is that...
Product Thinking for Ethnographers
In this tutorial, take a tour of product management frameworks that help connect customer understanding with...