Introduction Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. I argue that this is based in part on historic legacy systems, a misunderstanding of the ethnographic toolkit, and an over-reliance on the...
Tag: professional issues
The Rise of the User and the Fall of People: Ethnographic Cooptation and a New Language of Globalization
This paper examines how ethnographic praxis as a means for driving social change via industry, went from a peripheral, experimental field, to a normalized part of innovation and product development – only to be coopted from within by a new language of power. Since the 1980s anthropologists have...
Big Data or ‘Big Ethnographic Data’? Positioning Big Data within the Ethnographic Space
This paper offers a cultural analysis of the different narratives that currently frame the concept of Big Data. With specific attention to how the ethnographic community has approached Big Data, I will make the point that the ethnographic community needs to rethink what its offer is within...
The Future Is Yours
EPIC2018 Keynote Address We are at a crossroads of change in the world. With the rapid rise of digitized data, what’s the place for human empathy? As a long-time member of the EPIC community, I want to use my time with you today to reflect on what this all means for us. This is a moment unlike any...
Why I Joined EPIC: A GPS for the Organizational Rapids
[22 May 2017: We are deeply saddened to learn that Mike has passed away. If you don't know his work, we invite you to dive into Mike's website and learn about his tremendous research, writing, and impact. —ed.] I finally seriously joined EPIC. By "seriously" I mean "sent them money." It was high...
Hyper-Skilling: The Collaborative Ethnographer
Time, budget, and resource pressures will impact ethnographic work into the foreseeable future. As “de-skilling” threatens ethnography—disrupting an integrated, holistic approach and output—we must seek new work practices. We have advocated and implemented an explicitly integrative model of...
The Dō and Jutsu of Strategic Ethnography: Balancing the Way and the Art of Understanding
In Japan, martial arts emerged from a long period of violence. Once warring ceased, philosophical practices formed on this foundation of efficacy. These martial arts are called by names ending in –jutsu (“technique”) and –dō (“way”), respectively. From ethnography’s rich tradition of understanding...
Making Silence Matter: The Place of the Absences in Ethnography
Professional and organizational attention in recent years to what ethnographers can and cannot disclose as part of their research accounts has extended the range and relevance of concerns pertaining to the relation between investigators and those they study. When researchers are working under...
The EPIC 2011 Conversation
EPIC seems to be a group of people who share a way of thinking. And I wanted to be a part of that. —Raph D’Amico,student at IIT Institute of Design EPIC was created as a place for industry-based ethnographic practitioners to come together and take part in a conversation. Attendance is...
The EPIC 2013 Conversation
Oracles, fear, wonderment and magic graced the Faraday Theater of the Royal Institution of Great Britain once again. They appeared, appropriately, intertwined with the story of the advancement of science, and of technologies of knowledge. At the 9th annual Ethnographic Praxis in Industry...