At the beginning of the pandemic, I was pretty sure I was done. I had been a qualitative researcher and brand consultant for 25 years. I had spent the past decade building my practice around an approach that centered contextual and imaginative face-to-face research. I called it brand listening,...
Tag: public sector
Innovation Teams, Mundane Innovation, and the Public Good
Article 2 in the series Data, Design and Civics: Ethnographic Perspectives The windows were dirty when I arrived on the fifteenth floor of City Hall. I had been hired as the Los Angeles’ Innovation Team’s in-house social communication researcher. My official title was “Design and Data Research...
You’ll Never Ride Alone: The Role of Social Media in Supporting the Bus Passenger Experience
The paper discusses a study of social media usage within the context of a public transport operator. This involved fieldwork within three subsidiary companies of FirstGroup alongside a content analysis of the individual Twitter feeds they operate and the conversations they generate through them to...
Designing and Envisioning a More Resilient Social System: How to Start from What’s Good to Create Something Better in Public Services
Segurança Social (Portugal’s Social Security System) offers multiple service channels to the people. However, they were not perceived as a whole because the assistance was not standard, depending on the channel...
How Ethnographic Methods Make APIs More Usable
Application Programming Interfaces, commonly known as APIs, connect the front-end interfaces we see when we navigate the internet (like websites and apps) to the back-end systems, or databases, that store information. APIs enable people to carry out transactions online, like purchasing goods,...
Human Sensemaking in the Smart City: A Research Approach Merging Big and Thick Data
This paper aims to contribute to the debate on the integration of ethnography and data science by providing a concrete research tool to deploy this integration. We start from our own experiences with user research in a data-rich environment, the smart city, and work towards a research tool that...
Human-Centered Research in Policymaking
Article 5 in the series Data, Design and Civics: Ethnographic Perspectives "[Aims] such as unslumming slums, catalyzing diversity, nurturing lively streets, are unrecognized today as objectives of city planning. Therefore, planners and the agencies of action that carry out plans possess neither...
Automating Inequality
Virginia Eubanks is an Associate Professor of Political Science at the University at Albany, SUNY. Her most recent book is Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor, which dana boyd calls “the first [book] that I’ve read that really pulls you into the world of...
#GoingEthno in the Indian Bureaucracy
Case Study—Based on experience of working in the Department of School Education, Government of Haryana on a Management Information System being built to reduce administrative workload on teachers and bureaucrats, this case study describes how ethnography was used to understand and address the...
Career Pivots: A Day in the Life of Researchers Working in Government and NGOs
Increasingly, governments and NGOs are employing ethnographers and UX professionals, including a good number of...