Product teams, including those I work with, struggle to connect the challenges observed in prior research to issues that endure in the field and market space. As a shortcut for efficiency gains, product partners...
Tag: research operations
Designing and Conducting Inclusive Research: How a Global Technology Company and an Online Research Platform Partnered to Explore the Technology Experiences of Users who are Deaf and Hard of Hearing
This case study examines how researchers at Lenovo and dscout partnered to conduct a mobile ethnographic study on the technology experiences of individuals who are d/Deaf and hard of hearing, with the goal of...
Democratization and Research: Can Ethnography Save Itself?
With a strategic analysis of the push to “democratize” research—to open the research practice to...
Automate Yourself to Work on What You Love
Behind every great research session is multiple hours and weeks spent recruiting, sharing...
Tutorial: Human-Centered Research Recruitment 101
Overview Recruiting engaged, reliable research participants in the right target group is critical for the success of a study. This interactive tutorial teaches best practices for human-centered recruitment and...
Equity & Research Operations: Generation Focus Founder Joanna Beer
Generation Focus is an EPIC Equity Partner, providing direct support to EPIC Equity Council programs that advance equity and create collaborative spaces for our community to embed equity within our work. Generation Focus is also a customer research firm that provides strategic Research...
Leveling Up Your Research and Research Operations: Strategies for Scale
With user research becoming more common within organisations, there is an emerging issue of meeting demand whilst also developing the craft of research. A new profession is emerging in response – research operations. This paper will describe the current state of publicly available frameworks for...