When ethnographic or market research is employed to help de-risk potential products and services, the focus is typically on understanding markets, cultures and contexts external to the organization that would launch them. This paper shifts the focus to the sorts of organizational practices,...
In the months since the Covid-19 pandemic began disrupting everyone’s lives, people and organizations worldwide have adapted quickly for the sake of survival. This is a matter of long-term intellectual interest for ethnographers – but also, sometimes urgently, of short-term solvency. Some jobs, we...
As the world becomes more complex the path from idea generation to execution becomes increasingly challenging. One of the main issues lies in the fact that in conventional strategic planning we tend to forecast what the future will be like, and build our business plans based on such predictions....