Advancing the Value of Ethnography

Tag: ritual

The Martial Ethnographic Arts

The Martial Ethnographic Arts

There is longevity to the ethnographic arts: a report referred back to over years, an image that captures a resiliently fresh insight. In crude words, ethnographic analysis has a longer shelf life than traditional market research. The latter requires tending to keep its categories replete with a...

Move Me: On Stories, Rituals, and Building Brand Communities

Move Me: On Stories, Rituals, and Building Brand Communities

  This paper takes on the challenge of understanding behaviour change through the lens of anthropology. In the field of market research, the goal is to find the leverage points of emotional connection that will inspire a desired behaviour. But traditional approaches to research have relied on...

Holidays and the Anticipation of Ritual

Holidays and the Anticipation of Ritual

PechaKucha Presentation: COVID-19 disrupted so much. It also disrupted rituals, holidays and events on an incredible scale. Many of us lost track of time without these expected markers. But 2021 is all about a new perspective. I found myself anticipating and wanting to engage with rituals as never...

The Ritual of Lean

The Ritual of Lean

There are many ways to view Lean. Lean is a business science. It is a product development method. And in many ways, it is a communication medium. In my research with startups, I’ve also heard Lean referred to as a religion. If Lean is a “religion” in the new startup era, I’d like to propose...

i remember you NOW. i remember you HOW:

i remember you NOW. i remember you HOW:

My mom’s recent death left behind a heartbroken daughter who could not fathom the huge vacancy in her life—amidst a societal expectation that one can rapidly move on. Instead of my grieving process tidily expiring shortly after the funeral, I was saturating myself in her: wearing her clothing,...