This paper argues that more appropriate measures are needed to illuminate the full value to organizations of...
Tag: ROI
Badges, Branding and Business Growth: The ROI of an Ethnographic Praxis Professional Certification
Renewal is not just about natural cycles of waxing and waning: sometimes it means a leap forward. The progress of ethnographic praxis in industry has been a gradual but steady evolution. Yet recent economic events and academic trends suggest that the moment has arrived for ethnographers to expand...