Public, social and community organizations are, in many locales, driving systems change toward social and...
Tag: sensemaking
Grounded Models: The Future of Sensemaking in a World of Generative AI
The promise of generative AI technologies is seductive to product leaders: frictionless research in which...
Scale, Nuance, and New Expectations in Ethnographic Observation and Sensemaking
Case Study—We consider new expectations for ethnographic observation and sensemaking in the next 20-25 years, as technology industry ethnographers' work unfolds in the increasing presence of the type of analytical capabilities specially trained (and self-training) machines can do ‘better’ and...
Human Sensemaking in the Smart City: A Research Approach Merging Big and Thick Data
This paper aims to contribute to the debate on the integration of ethnography and data science by providing a concrete research tool to deploy this integration. We start from our own experiences with user research in a data-rich environment, the smart city, and work towards a research tool that...
Online Place and Person-Making: Matters of the Heart and Self-Expression
In recent years, there has been a substantial take up in social software, but other than translating the vocabulary and arranging suitable payment facilities, little or no account is taken of cultural sense-making in the global deployment of these systems. We report on two studies of social...
Fluidity and Friction: An Experiment in Ethnographic Foresight
Ethnography can be a divining rod for the future. Though speculative, the study of cultural signals to seed...
Physicalizations of Big Data in Ethnographic Context
With the Big Data hype, making digital data accessible and relatable for non-data experts is becoming an increasing challenge. In this paper we suggest Data Physicalization as a novel approach to facilitate conversations with collaborators about the meaning of data. While this challenge has been...
From Inspiring Change to Directing Change: How Ethnographic Praxis Can Move Beyond Research
This paper reflects on the evolving nature of ethnographic praxis in industry and argues that we must move beyond research and towards strategy in order to elevate our praxis, and to deliver real impact and value for our clients. Although this conversation is not new for the EPIC community, there...
Book Review: The Paradox of Sensemaking
Sensemaking: The Power of Humanities in the Age of the Algorithm Christian Madsbjerg 2017, 240 pp, Hachette Books Excerpt Christian Madsbjerg has done a huge amount to elevate the profile and impact of ethnography in corporate settings. As co-founder of ReD Associates, Madsbjerg makes a consistent...
Building Bridges between Management and the Workforce
This paper examines the sales force in a retail setting, considering how Business Anthropology can enlighten managerial practices as a means to defining organisational strategy. Specifically, we look at sales force engagement, motivation and reward – considering how to build bridges in the...