Provider and researchers from the University of Cocody in Abidjan were faced with the challenge of adapting a user-centered approach to qualitative research endeavors in Côte d’Ivoire. Our cross-cultural team with expertise from multiple disciplines developed a novel approach for the cocoa sector....
Tag: service design
Designing the End
We consider implications for the active, intentional design of the endings of products, services, institutions and other structures and processes pervading our societies. We suggest psychological reluctance to some kinds of endings even in the context of broader social benefit. We propose...
Designing Anthropological Reflection within an Energy Company
The move towards a more liberalized energy market and the emergent smart grid technology has forced a Scandinavian energy company to begin rethinking the relation between themselves and private energy end users. Originally a unidirectional relationship, the present and future have potential for a...
Service Designing the City
Abstract: From cataclysmic recessions to unprecedented climate disasters, our cities seem awash with unintended consequences borne of complex times. While city administrations grapple with developing systemic supports, our infrastructure, communities and individual wellbeing are increasingly...
One Case, Three Ethnographic Styles: Exploring Different Ethnographic Approaches to the Same Broad Brief
In a research project aimed at suggesting improvements at an annual advent fair three different ethnographic research approaches were used; Social Anthropology, Interaction Design and Mobile Ethnography. The paper focuses on how the three different approaches on ethnography affected choices in the...
The Way to Design Ethnography for Public Service: Barriers and Approaches in Japanese Local Government
This paper introduces various barriers hindering the introduction of ethnography in support of public service design improvement in Japan, and discusses ways to overcome these barriers. Service design approaches using ethnography are gaining popularity in the public sector, especially in Europe....
Midway Atoll
PechaKucha Presentation We live our lives in contexts of overlapping systems. Developing the skill to connect dots of evidence between social, ecological and economic evidence offers the potential for more effective interventions in complex challenges. Sarah Brooks, Sarah Brooks’ teaching and...
Working for Social Change
No matter the source of your employment, whether in the commercial sector or academia, we all want our work lives to add up to something positive. Yet it is easy to wonder how this or that project actually affected the world for better or worse. What can we do to make the next project better? How...
A Seat at the Table of Social Change through Service Design
Services and access to them are related to core societal concerns such as sustainability and the role of families and communities in people’s lives, themes of enduring concern to the discipline of anthropology. Our aim in this paper is to begin to outline arguments for why anthropology and the...
Research to Reality: A Business Perspective
Ricoh Innovations discovers unmet customer needs and designs and deploys hardware, software and service solutions to those needs through an interdisciplinary design process predicated on active customer participation. Some of our findings lead to new value propositions on which Ricoh planners...