Advancing the Value of Ethnography

Tag: service design

Midway Atoll

Midway Atoll

PechaKucha Presentation We live our lives in contexts of overlapping systems. Developing the skill to connect dots of evidence between social, ecological and economic evidence offers the potential for more effective interventions in complex challenges. Sarah Brooks, Sarah Brooks’ teaching and...

Working for Social Change

Working for Social Change

No matter the source of your employment, whether in the commercial sector or academia, we all want our work lives to add up to something positive. Yet it is easy to wonder how this or that project actually affected the world for better or worse. What can we do to make the next project better? How...

Research to Reality: A Business Perspective

Research to Reality: A Business Perspective

Ricoh Innovations discovers unmet customer needs and designs and deploys hardware, software and service solutions to those needs through an interdisciplinary design process predicated on active customer participation. Some of our findings lead to new value propositions on which Ricoh planners...

The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”

The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”

  In a distributed system of care, patients shuffle among many clinicians and spend the majority of their time away from the treatment center. Although we see the results of patients’ work (e.g., medication taken, arrived at appointment) we do not see the work itself. By failing to see this...

The Concierge Diaries: Research by Analogy

The Concierge Diaries: Research by Analogy

The Concierge has been a ubiquitous staple of the service industry for centuries. How has this industry stood the test of time, and what can we learn from the analog Concierge that might inform better digital experiences? Is there a ‘secret-sauce’ that can be applied to other channels? In today’s...