The Advertising Products research team at Yahoo! is building an internal research practice within an organization that is user-centered, but optimized for consumer product development. While our fellow researchers observe millions of consumers on our websites, we study our coworkers: their...
Tag: service design
The Invisible Work of Being a Patient and Implications for Health Care: “[The Doctor Is] My Business Partner in the Most Important Business in My Life, Staying Alive”
In a distributed system of care, patients shuffle among many clinicians and spend the majority of their time away from the treatment center. Although we see the results of patients’ work (e.g., medication taken, arrived at appointment) we do not see the work itself. By failing to see this...
Career Pivots: Service Design
Presenters Shelley Evanson is a Managing Director at Song. Previously she held many leadership roles in research,...
The Local Ingenuity: Maximizing Livelihood through Improvising Current Communication Access Technology
This paper presents what it means for the low income, non user segment to have ‘technological voices’ and in turn ‘be heard’ socially and economically. It argues that the ICT liberates low income people to explore ways in which technology might help to support their livelihood. We draw on recent...
The Concierge Diaries: Research by Analogy
The Concierge has been a ubiquitous staple of the service industry for centuries. How has this industry stood the test of time, and what can we learn from the analog Concierge that might inform better digital experiences? Is there a ‘secret-sauce’ that can be applied to other channels? In today’s...