Advancing the Value of Ethnography

Tag: shopping

Shopping as a Modern Quest

Shopping as a Modern Quest

PechaKucha Presentation As Ethnographic Practitioners in Industry, shopping behavior is a frequent topic of our research. We take on the role of the consumer's advocate, arguing for products that bring value. Or decry the rise of consumerism as the focus of modern life, as exemplified by the drive...

How Consumers Create Value in a Recession Economy

How Consumers Create Value in a Recession Economy

  This essay examines a conscious shift in the cultural flows of consumption practices. It explores the ways consumers are generating and sharing shopping competence as a new form of value. I argue that a shift in consumer consciousness and resulting open social discourse around shopping...

Harmonizing Human Eyes with Digital Sensors

Harmonizing Human Eyes with Digital Sensors

In this article we report on our research that focused on enhancing shopping experiences by introducing new media services in the physical environment of grocery shopping. Since we were interested in situated shopper’s experiences we conducted fieldwork. In particular, we paid attention to the...