This paper reports on the efforts of a global IT services company to transform the way it delivers IT outsourcing services. The change initiative was designed to bring about a radical transformation in the how work gets done across the enterprise with the expected benefit of delivering greater...
Tag: standardization
Doing Ethnography in AirSpace: The Promise and Danger of ‘Frictionless’ Global Research
‘AirSpace’, according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (including Google, Airbnb and Uber.) As international travellers, ethnographers must account for the impact of AirSpace on their research...
The Roller Coaster: How to Go from Global to Local and Back again—the Case of a Walking Drive Model in Paris
The act of shopping for food is a very local experience, yet large food retail chains have built their business on homogenizing and standardizing the experience. In this article, we mobilize an ethnographic study carried out in 2018 for a food distributor regarding a new model of online...
A Dirty Perspective On A World Too Clean
PechaKucha Presentation We live in a world where we tend to categorize, quantify and measure a wide array of everyday aspects - from kWh consumption in our homes to Facebook-likes. We argue that this urge to categorize and standardize is problematic as we run the risk of oversimplifying reality....