There are many ways to view Lean. Lean is a business science. It is a product development method. And in many ways, it is a communication medium. In my research with startups, I’ve also heard Lean referred to as a religion. If Lean is a “religion” in the new startup era, I’d like to propose...
Tag: startups
The Challenged Role of Ethnographic Consulting in Startup Centric Innovation
PechaKucha Presentation From a position of external consultant on user insights for a German innovation lab, I reflect on a shift in the way corporate innovation is done – from a user centric innovation process towards what could be called startup centric innovation. I have found the outcomes of...