Staying relevant (to the business) is at the heart of career-advancement and (increasingly) job-security, particularly, in a business unit. It embodies a number of different meanings to the different players in corporate—from supporting product definition to creating strategic plans to making the...
Presenters Rebekah Park is a Partner at Gemic, where she co-leads the Tech and Health practices. Over two decades...
Tutorial Instructors: SUMMARY This tutorial will provide you with a foundational understanding of how businesses operate from financial, organizational, and strategic standpoints. However, rather than providing...
This paper reflects on the evolving nature of ethnographic praxis in industry and argues that we must move beyond research and towards strategy in order to elevate our praxis, and to deliver real impact and value for our clients. Although this conversation is not new for the EPIC community, there...
This essay analyses how consensus was reached in a co-opetitive setting by looking at two, consecutive but related projects spanning from 14 to 18 months in length. The projects took place in Paris, France, between 2009 and 2013, and involved key players from the banking and insurance industry....
From cars to music, houses to handbags, growing numbers of people no longer aspire to own. Belongings that used to be the standard for measuring personal success, status and security are increasingly being borrowed, traded, or simply left on the shelf. In the last 5 years, we’ve seen massive...
This paper explores ways in which ethnographic impact in a large technology corporation is perceived, re-defined, and recognized – by both practitioners themselves and corporate stakeholders. The authors trace a history of ethnographic successes and stumbles, and ways they have confronted a strong...
This paper argues that more appropriate measures are needed to illuminate the full value to organizations of...
For years big tech was one of the major employers of, and training grounds for, industry ethnographers focused...
It’s more important than ever to have a firm grasp of our full value as ethnographers. In addition to...