One of the most common questions I get at EPIC is, “You do ethnography in business schools?" So ken anderson invited me to write a response to this recurring question. I’ll break the response into three topic areas: (1) the use of ethnography and its status vis-à-vis research on management; (2)...
![Yes, Virginia, We “Do Ethnography” in Business Schools](https://www.epicpeople.org/wp-content/uploads/2023/09/daniele-levis-pelusi-I-Bz-2aC_a8-unsplash.jpg)