Advancing the Value of Ethnography

Tag: technology

The Cackle of Communities and the Managed Muteness of Market

The Cackle of Communities and the Managed Muteness of Market

Researchers at EPIC face something of a trap. Situated in an ethos of twenty first century consumer capitalism, our professional duties overemphasize individual consumers, and the products of our research always diverge towards our respective corporations’ interests. As a result we have little...

Who We Talk about When We Talk about Users

Who We Talk about When We Talk about Users

I begin with some questions: how have the theories and methods which subtend design research been changed by their migration from academy to industry? How have they adapted to their new commercial culture? What languages and customs have they had to acquire to fit in? To address these questions, I...