Ever since the 1970s, the promise of increased productivity through technology has been under intense scrutiny. It’s a promise that has pushed questions about nature and the role of technology in society into the hands of scholars, including anthropologists. For those working in industry – really,...
Tag: technology
Making Change: Can Ethnographic Research about Women Makers Change the Future of Computing?
Two ethnographers from different parts of the same technology company set out to explore the role of women and girls in the worldwide maker movement. We wanted to know who is currently participating in the maker phenomenon, how they became makers, what motivates them to continue making, what kinds...
The Secret Life of Medical Records: A Study of Medical Records and the People Who Manage Them
A study of the practices surrounding paper medical records captured key aspects of the work necessary to support this crucial element of health care. It uncovered work that was invisible to the nurses and physicians who use the records. This invisible work comprises tasks necessary to find and...
Flux: Creating the Conditions for Change
To start to shape directions for new business opportunities, and to remain attentive to changing business landscapes, ethnographic practice must produce knowledge about the social world by looking at relevant shifts in social frames and then use this knowledge to shape the informed fictions that...
Challenges and Opportunities for Ethnographic Market Research in Uncertain Times
While we believe in-depth, observational approaches are still the most powerful way of developing an understanding of users, we must adapt our approach to fit within current economic constraints. One way is to employ economical phases of research that support and strengthen data gathered from...
Technological Raison D’être: Moving Beyond the Cynical Present
Most of the people I know constantly complain about the role and use of digital technology in their lives. Too much time on Facebook, always distracted by emails, annoying notifications and all the ‘digital rubbish’ their smartphones and computers bring into their lives. Only a couple of years...
On Radical Evolution
Thanks a lot. I enjoy being the last keynote speaker, because it means nobody gets to leave until I say.Thanks for having me in. It's been a very edifying three days. I enjoyed it here. I'm not gonna try not to keep you, because the weather is beautiful. But I have rather a lot on my mind today....