Advancing the Value of Ethnography

Tag: temporality

Ethnography, Ethics & Time

Ethnography, Ethics & Time

Ethnographers are not time travelers, but we may be close. Our frameworks and methodologies develop a nuanced understanding of how relationships, processes, and objects evolve over time. This 'temporal expertise' is key to enacting our ethical responsibility to the past and future, says...

Ethnographic Temporality: Using Time-Based Data in Product Renewal

Ethnographic Temporality: Using Time-Based Data in Product Renewal

Corporate ethnography is often targeted at renewing the life of a product. Getting customers to start using a product again – or start using it in the first place – entails a deep understanding of the rhythm of everyday life. When do customers begin to use this product? When do they stop? What...

Craft, Value, and The Fetishism of Method

Craft, Value, and The Fetishism of Method

In order to set the scene for the panel on methods, I will be drawing on C Wright Mills’ injunction to avoid the fetishism of method. Mills urges us to think about our methods in terms of a process of craft production. I want to explore what key elements of this craft might be, beyond the usual...