Design ethnography—the term rings with power and potential. Now widely promoted on design studio and agency websites as a core capability, it suggests the melding of design-thinking and interpretive analytical approaches to understanding how people create and make sense of their worlds. But behind...
![“It’s just watching. But it’s billable”: The Challenges and Possibilities of Design Ethnography in Practice](https://www.epicpeople.org/wp-content/uploads/2023/06/dorland-image.jpeg)