“I have just seen the future of anthropology,” I said to anyone and everyone who asked me about the first EPIC (Ethnographic Praxis in Industry Conference), held in 2005 at Microsoft’s Seattle area campus. I had had a privileged vantage point, having offered to coordinate the production of the...
A historical and comparative examination of ethnographic practice in sixteen nations around the globe reveals that theory-practice relations in anthropology and ethnography (A/E) have been shaped and re-shaped over time and space by complex contextual influences. This paper explores the evolution...
It has been nearly 15 years since Donna Haraway wrote in Simians, Cyborgs and Women that, “In so far as we know ourselves in both formal discourse and in daily practice we find ourselves to be cyborgs, hybrids, mosaics, chimeras.” While Haraway’s referent was not the community of practitioners,...
Consumer practices, work practices, not to mention management, design and research practices. The notion of “practice” remains core to much of what ethnographers in industry examine, expose and aim to inform. This paper questions: while we study practice(s), while we may frame our research and...
A new cohort of EPIC members has just embarked on "Using Theory in Research"—a foundational EPIC Course taught by Kate Sieck, PhD (Senior Manager, Machine Assisted Cognition at Toyota Research Institute). We invite you to read along! In the first of six lectures and group seminar sessions, course...
As an introductory set of remarks for the theory session, this short paper sets up some issues facing both the field of ethnography applied in industry and those who undertake theoretical work in the field. The author proposes some simple dimensions for discussion: how we might consider work in...