Corporate ethnography is often targeted at renewing the life of a product. Getting customers to start using a product again – or start using it in the first place – entails a deep understanding of the rhythm of everyday life. When do customers begin to use this product? When do they stop? What...
![Ethnographic Temporality: Using Time-Based Data in Product Renewal](https://www.epicpeople.org/wp-content/uploads/2023/09/susan-wilkinson-iFUBMWwLCZQ-unsplash.jpg)