Advancing the Value of Ethnography

Tag: translation

When the Insights Matter, Humans Matter

When the Insights Matter, Humans Matter

Connecting with other people is at the heart of ethnographic research – understanding their perspectives, preferences, and behaviors helps organizations create and align offerings with consumers. Research relies on clear communication to optimize participant experience and develop meaningful...

Physical Artifacts for Promoting Bilingual Collaborative Design

Physical Artifacts for Promoting Bilingual Collaborative Design

Physical artifacts, such as sticky notes and mock-ups, are widely used in Human-Computer Interaction research for supporting the collaborative design of technology. Because these representations use channels of communication other than speaking and listening, they offer the potential to facilitate...