Advancing the Value of Ethnography

Tag: transportation

Developing Socially Acceptable Autonomous Vehicles

Developing Socially Acceptable Autonomous Vehicles

Case Study—Recognizing that the movement of cars on the road involves inherently social action, Nissan hired a team of social scientists to lead research for the development of autonomous vehicles (AVs) that engage with pedestrians, bicyclists, and other cars in a socially acceptable manner. We...

Riding with Heidegger: A New Perspective on the Premium Vehicle

Riding with Heidegger: A New Perspective on the Premium Vehicle

The car has been the subject of social scientific research for decades. Scholars have described the empowerment people feel through the physical sensations of speed and acceleration. The ability of the premium vehicle to express status has been a staple of literature on signaling and social...