This paper demonstrates the importance of combining social and cultural analysis with pricing and economic logics...
Tag: travel
Building Accessible Experiences
https://player.vimeo.com/video/774556471?badge=0&autopause=0&player_id=0&app_id=58479 With more of our daily interactions taking place online, there are both benefits and barriers for people with disabilities. Work from home setups can helpfully remove the need to transport assistive...
Doing Ethnography in AirSpace: The Promise and Danger of ‘Frictionless’ Global Research
‘AirSpace’, according to Kyle Chayka, is the increasingly homogenized experience of the western(ized) business traveller, driven by major tech platforms (including Google, Airbnb and Uber.) As international travellers, ethnographers must account for the impact of AirSpace on their research...
How We Empower Travelers to Make More Sustainable Choices
https://player.vimeo.com/video/897313455?badge=0&autopause=0&player_id=0&app_id=58479 The Booking.com research team is constantly partnering with its sustainability teams to research needs, expectations, fears and blockers. In this session, learn actionable tips in researching the...
Using Ethnography and Narrative Analysis to Uncover Customer Agency: Intrepid Travel’s Online Booking Project
This paper draws on a discovery research project focused on the customer experience of Intrepid Travel's automated booking system. The Data Analytics team initially investigated customer behaviour when booking and found problems with high exit rates on the first and second steps of the 3-step...