*Apologies for the poor sound quality. We're working on it and hope to have an improved version available soon. Case Study—This case study will present how a multicultural and multidisciplinary team from EPAM Continuum, the global innovation design firm, gathered, analyzed, and presented back...
Tag: user research
Who We Talk about When We Talk about Users
I begin with some questions: how have the theories and methods which subtend design research been changed by their migration from academy to industry? How have they adapted to their new commercial culture? What languages and customs have they had to acquire to fit in? To address these questions, I...
User Research & Engineering: Better Together During Discovery
When we think about the “Discovery” phase in the product development process, we often picture product owners, design, and researchers working to understand a problem area, the needs of end users in that area, and testing product ideas that might deliver on those needs. When no product exists yet,...
Accelerating User Research: How We Structure Insights for Speed At Spotify
(This article is also available in Chinese) Instead of asking how we can further speed up research itself, the question becomes how we can better integrate research into the product development practice and speed up organizations’ ability to learn and iterate overall. For many years, insights was...