(This article is also available in Chinese) Instead of asking how we can further speed up research itself, the question becomes how we can better integrate research into the product development practice and speed up organizations’ ability to learn and iterate overall. For many years, insights was...
Tag: validity
The Real Problem: Rhetorics of Knowing in Corporate Ethnographic Research
This paper explores discourses of the ‘real’ in commercial ethnographic research, and the transitions and transformations those discourses make possible and impossible. A common strategy to legitimize industrial ethnography is to claim a special relationship to ‘real people’, or argue that one is...