Globally, the COVID-19 pandemic has been an inflection point, bringing heightened awareness around the preparedness and resilience of public health systems in dealing with severe shocks. While the pandemic has...
Tag: video ethnography
EPIC2019 Ethnographic Film
The film session at EPIC explores the ways ethnographic practitioners have used moving images to interpret data, share insights, and tell the stories of their work. Filmmakers showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the...
Educating the Educators: An Entire Franchise Preschool System Embraces Ethnographic Insights to Improve Brand Experience and Drive Growth
This case study demonstrates the radius of influence that ethnographic insight can have throughout an organization as well as how it can be tied to business outcomes. This case also represents the power of video ethnography as a robust and enduring data set that provides a visceral, contextual,...
Back to the Future with Video Sociality: Rethinking Tech Commercialization and Design
Once upon a time, a video-sharing site called YouTube was born. It greatly helped non-professional creators to post videos to the web. The platform initially broadcast diverse voices and eventually became a major competitor in the online video streaming space. The story of YouTube often begins and...
Cultivating Emotional Resonance with Video Narratives
A VR headset floats in empty space, then a man straps it onto his head. A series of clips flash before our eyes: a guy wearing a jetpack jumps off a building, a pair of arms dodging a horde of zombies, two giant figures looking over a miniature island, C3P2O and R2D2. A voice off-screen introduces...
Evidence before Art: An Ethnomethodological Approach to Video Ethnography in Commercial Research Contexts
I think of myself as a video ethnomethodologist1 – a social scientist who utilises disruptive techniques (social experiments) in conjunction with technical videography to explore, document and represent how people subjectively make sense of and navigate their everyday worlds in relation to brands,...