Overview Participatory visual research methods like Photovoice open up opportunities for collaborative sense-making and advocacy. In these methodologies, data and knowledge are produced not only as an end...
Tag: visual methods
Educating the Educators: An Entire Franchise Preschool System Embraces Ethnographic Insights to Improve Brand Experience and Drive Growth
This case study demonstrates the radius of influence that ethnographic insight can have throughout an organization as well as how it can be tied to business outcomes. This case also represents the power of video ethnography as a robust and enduring data set that provides a visceral, contextual,...
Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?
Case Study—This case demonstrates the power of video as a data collection tool and a storytelling approach to the presentation of research findings. Fresh Produce Clothing specifically selected Bad Babysitter as a consulting partner for their expertise in video-based ethnography and narrative...
Implementing EMRs: Learnings from a Video Ethnography
This yearlong video ethnography of a healthcare clinic that transitioned from a paper process to a scanning solution documents in detail how the new technology impacted different groups in the clinic. While the scanning solution reduced the retrieving, filing, and paper-processing work for the...
Tutorial: Ethnographic Video—Storytelling for Impact
Overview We’ve all seen the power of a well-crafted ethnographic video to capture the attention, and imagination of the room, whether that room is a design studio, a classroom or a boardroom. At its best, it can...
Do You See What I See?: Mobile Labs Enrich Ethnographic Nuancing
We find our clients constantly look for deeper meaning and nuanced user insights to help them innovate, stay ahead and rise to the challenges of business. At the same time, cross-functional teams within the organization want research to throw light on their focal paths. Add to this the...
Reassembling the Visual
In her presentation to EPIC, Kimbell reflects on how data are visualized and how they are experienced. Drawing on work in the visual arts and design, she considers what practices that seem to be gathering and visualising data are actually doing, from installations such as her project...
Video Utterances: Expressing and Sustaining Ethnographic Meaning through the Product Development Process
In this paper we discuss the use of short, specific videos to communicate ethnographic data throughout the product development process. Ethnographic videos of this nature provide complex information in short “utterances” (zero to three minutes) that researchers use to effectively convey...
How New Social Design Captures the Social with Photographs
New social design defines “the social” rather than material things as its main design object, and builds usually on ethnographic research techniques in capturing the social. Designers use camera in their fieldwork but unlike social scientists, they build their camera practices on a variety of...
No More Circling around the Block: Evolving a Rapid Ethnography and Podcasting Method to Guide Innovation in Parking Systems
After many years with little innovation in parking technology, many cities are now exploring new systems meant to improve the use of limited parking real estate, reduce congestion, increase parking convenience, and raise additional revenue. We did an observational study to inform the design...