Rapid socio-technological change is underway in the world of work. The Xerox Future of Work team conducted ethnographic studies to explore the impact of these changes on the use of paper, printing, and electronic documents. Study findings revealed needs and requirements for workers of...
Information Technology (IT) professionals are racing to keep up with cyber-security threats in the workplace. But, as any cyber-security expert will tell you, security technology is only as good as the people who use it. And, people are a mystery to most cyber-security professionals making them...
In 2004 Fujitsu asked PARC to carry out an ethnographic investigation of their software business, focusing on their development processes, and while doing so to build an ethnographic capability in their own organization. One of our biggest challenges was to convince Fujitsu’s system engineers –...
In the quest for engaging ethnographic insight in organizations on a more fundamental level than mere ‘innovation drivers’, theatre offers ways of triggering a change in conversations through emotional engagement. This paper discusses the impact of using theatre with professional actors to convey...
As organizations become increasingly complex and technology-dependent, likewise their challenges become increasingly complex and technology-driven. In the practice of organizational and design ethnography, the elements of organization and technology design overlap. However, a need remains for an...
The “age wave,” or aging of the population and concurrent increase in retirees, is creating a loss of knowledge unlike that experienced in the American work force to date. Since many Baby Boomers are loyal employees who have worked for the same employer for several decades, the knowledge, both...
Walking a Different Path The path of American anthropology is becoming ever more diverse. Under the academic umbrella of Anthropology the world has been explored, analyzed, reflected on, and then determined to be wanting of more exploration. The Indiana Jones stereotype of the archaeologist or...
This paper reports on current interdisciplinary design research that explores values held by individuals in their performance of everyday or ‘quotidian’ rituals in family life. The work is focused on mobile workers who may be away from home and family for extended and/or regular periods of time....
Our team unites qualitative researchers, designers, and prototyping engineers to investigate workplace technologies using a four-step process: ethnography, analysis, intervention, measurement. Projects develop in relation to the needs of internal corporate units identified as project stakeholders....
PechaKucha Presentation There is a crisis brewing in the innovation capital of the world. From protests at Google bus stops, to rallies at San Francisco City Hall over Airbnb gentrification, to a stark increase in homelessness, there is a growing rift between the have and have not's in Silicon...