We all strive to do work that has strategic value and to communicate our insights in ways that gain traction and make an impact. To succeed, the first essential step is to understand your business and organizational stakeholders. This video includes the presentation portion of Alexandra Mack’s workshop on identifying relevant stakeholders and mapping how they relate to each other, their vested interests, and the power and leverage they have to take your work forward.
Alexandra Mack (she/her) leads innovative problem solving and strategy development based on a deep understanding of the surrounding culture and activities. She has brought this combination of customer-centered design, innovation, market research, opportunity identification, business planning, and cultural change to projects across verticals, including health care, retail, software, and financial services. She is currently Director of Research at Ad Hoc, LLC, where she is responsible for defining approaches and articulating a forward-thinking vision for user research and related design and experience work with government clients. She is also an Entrepreneur in Residence with Yale Ventures, where she has mentored student venture teams and advised faculty innovators looking to translate technologies into businesses.
