In a world that has become overwhelmed with the constant flux of technological novelty, it is important to consider how people allow tech products into their lives, how they perceive themselves in relation to others, and how comfortable they are with tech novelty.
EPIC2024 sponsor Hasty Storytelling presents a case study to explore the value of looking at these factors from an ethnographic perspective in terms of product design and adoption, and how tech companies engage and influence public discourse and perception of their products.
Speakers
Victoria Billones is a Los Angeles-based writer and multimedia producer specializing in narrative storytelling. She has worked in the Philippine broadcasting industry for over 12 years, as well as a political analyst for the National Institute of Policy Studies in Manila. Since 2019, she has worked with Hasty Storytelling producing ethnographic content that makes individual voices heard. Victoria has worked with a number of top-tier clients such as Meta, Amazon, and Toyota. She is fluent in French and Tagalog.
Greg Hasty is a market researcher, moderator and video producer with over 12 years of experience in automotive, social media, tech, gaming, food and beverage, fashion, and entertainment. He has worked closely with several Fortune 500 clients including Lexus, Toyota, Nissan, Meta, and Amazon, to elevate the quality of their research reporting through high-quality video storytelling and graphics. Greg’s friendly and easygoing moderating style helps respondents feel comfortable and eager to share stories and opinions.
