Advancing the Value of Ethnography

EPIC2013 London

EPIC2013 explored evolving challenges and opportunities for ethnographic practice to make change in organizations.

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Keynotes

Papers

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“It Was Like a Little Community”: An Ethnographic Study of Online Learning and its Implications for MOOCs

Christina Wasson

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“Out of the Labs”: The Role for Ethnography in Guiding Clinical Trials

Yosha Gargeya

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Big Data or ‘Big Ethnographic Data’? Positioning Big Data within the Ethnographic Space

John Curran

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Co-opetition as the New Path to Innovation? Negotiating Strategic Change through User-Centred Design Approaches

Alice Peinado et al.

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Consumer Fetish

Eric J. Arnould & Julien Cayla

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Designing Anthropological Reflection within an Energy Company

Louise Løgstrup et al.

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Ethnographic Findings in the Organizational Theatre

Rosa Torguet

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Ethnography and the “Age Wave”: Knowledge Capture for Succession Planning

Kristine McKenzie Gentry

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Five Misconceptions about Personal Data: Why We Need a People-Centred Approach to “Big” Data

Abby Margolis

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From Street to Satellite: Mixing Methods to Understand Mobile Money Users

Erin B. Taylor & Heather A. Horst

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Human API as a Research Source in Health Care

Knowl Baek et al.

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Mobility is More than a Device: Understanding Complexity in Health Care with Ethnography

Todd S. Harple et al.

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Models in Motion: Ethnography Moves from Complicatedness to Complex Systems

Ken Anderson et al.

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Move Me: On Stories, Rituals, and Building Brand Communities

Kate Sieck

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People and Energy: A Design-led Approach to Understanding Everyday Energy Use Behaviour

Dan Lockton et al.

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Reflections on Positionality: Pros, Cons and Workarounds from an Intense Fieldwork

Eduardo Gonçalves & Marcelo Fagundes

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Serendipity and Business Development: Design Anthropological Investigations at The Post

Mette Gislev Kjærsgaard

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Small Packages for Big (Qualitative) Data

Kim Erwin & Theodore Pollari

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Strategic Ethnography and Reinvigorating Tesco Plc: Leveraging Inside/out Bicultural Bridging in Multicultural Teams

Mary Yoko Brannen et al.

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Techno|theory Deathmatch: An Agonistic Experiment in Theory and Practice

Jay Dautcher et al.

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The “Consumption Junction” of ICT in Emerging Markets: An Ethnography of Middlemen

Elisa Oreglia & Kathi R. Kitner

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The “Race to Embrace the Senses” in Marketing: An Ethnographic Perspective

David Howes

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The Pop-up Ethnographer: Roles of the Researcher in Temporary Spaces

Deborah Maxwell et al.

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Understanding Mediated Practices: Combining Ethnographic Methods with Blog Data to Develop Insights

Jonathan Bean & Zeynep Arsel