EPIC2016 Minneapolis | Pathmaking

Pathmaking emphasizes the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities.

EPIC2016 video, papers, and case studies are free to watch, read, download, and share!

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Download the EPIC2016 Proceedings

PDF, 582 pages

Keynotes

Keynote

Finance, Precarity, and the Dismantling of Organizations

Karen Ho

Keynote

Pathmaking: A Dialogue

John F. Sherry, JR. & John W. Sherry

Case Studies

Case Study

#GoingEthno in the Indian Bureaucracy

Aakash Solanki & Sarvesh Tewari

Case Study

Have You Heard? Using Place-Based Ethnography to Construct a Word-of-Mouth Campaign

Jennifer Giroux & Zung Nguyen

Case Study

Developing Socially Acceptable Autonomous Vehicles

Erik Vinkhuyzen & Melissa Cefkin

Case Study

Disrupting Workspace: Designing an Office that Inspires Collaboration and Innovation

Ryoko Imai & Masahide Ban

Case Study

Engineering Ethnographic Encounters to Lead to Better Project Results

Joshua Dresner

Case Study

Finding a Voice in Opiate Addiction: Identifying the Role of Caregivers in the Recovery Process for VIVITROL

Gavin Johnston

Case Study

How ‘Doing Ethnography’ Fostered Collaboration in Two Organizations

Daniela Cuaron

Case Study

Plus Size Fashion: What Happens when Stereotypes, Fueled by Popular Culture, Creep into a Retailer’s Business Decisions?

Meg Kinney & Hal Phillips

Case Study

Strategy as an Unfolding Network of Associations

Tom Hoy & Tom Rowley

Papers

Paper

‘It’s Not Just about the Patient’: A ‘360° Feedback’ Ethnography

Jyotirmaya Mahapatra et al.

Paper

Applying Theory to Applied Ethnography

Maria Cury & Daniel Bird

Paper

Cultural Change Management in Organizations from Competing Perspectives

Allen W. Batteau & Gladis Cecilia Villegas

Paper

Ethnography Is the Path-Maker to Better Care: Paving the Way to a Patient-centric Healthcare Model

Ciara Green et al.

Paper

Everyday Life in Tamil Nadu, India and Its Cost to “Free Basics”

Shriram Venkatraman & Nimmi Rangaswamy

Paper

From Inspiring Change to Directing Change

Carolyn Hou & Mads Holme

Paper

How Autoethnography Enables Sensemaking across Organizations

Frederik Gottlieb & Wafa Said Mosleh

Paper

How New Social Design Captures the Social with Photographs

Ilpo Koskinen

Paper

Mapping the Field of Social Businesses in Belo Horizonte, Brazil

Maria Flávia Bastos et al.

Paper

Market Creation through Community Engagement: Combining Ethnographic and Business Thinking

Craig Cisero & Roberta Tassi

Paper

Meaningful Innovation: Ethnographic Potential in the Startup and Venture Capital Spheres

Julia Katherine Haines

Paper

Media, Mediation and the Curatorial Value of Professional Anthropologists

Michael G. Powell

Paper

Merging Institutional Logics and Negotiated Culture Perspectives to Help Cross-Sector Partnerships

Sarah Easter & Mary Yoko Brannen

Paper

Paco – Applying Computational Methods to Scale Qualitative Methods

Bob Evans

Paper

Participatory Design: Re-evaluation as a Socio-material Assembly

Peter Hasdell

Paper

Taking Sides in E-cigarette Research

Rachelle Annechino & Tamar Antin

Paper

Tell Me Why You Did That: Learning “Ethnography” from the Design Studio

AnneMarie Dorland

Paper

The Anthropology of Wearables: The Self, The Social, and the Autobiographical

Sakari Tamminen & Elisabet Holmgren

Paper

The Domestication of Data: Why Embracing Digital Data Means Embracing Bigger Questions

Dawn Nafus

Paper

The Rise of the User and the Fall of People: Ethnographic Cooptation and a New Language of Globalization

Shaheen Amirebrahimi

Paper

Understanding Users: The Extensions of Expectant Systems

Amir-Pouyan Shiva

Paper

What Is a Sustainable Innovation? Cultural and Contextual Contradictions in the Social Ecology of Cooking

William Schindhelm Georg & Peter Hayward Jones

PechaKucha

PechaKucha

A Prairie Home Revival

Brianna Farber

PechaKucha

A Thrice Told Truth

Evan Hanover & Marta Cuciurean-Zapan

PechaKucha

Biomimicry: Learning from ‘The Field’

Adina Daar

PechaKucha

Crescent Cove—Changing Course

Teri Kwant & Nancy O'Brien

PechaKucha

Critical Jugaad

Deepa Butoliya

PechaKucha

Empathizing with the Mind of a Child

Ari Nave

PechaKucha

How a 10-Day Silent Meditation Course Made Me a Better Researcher

Shipra Kayan

PechaKucha

How Asking About the Best Ice Cream Reveals Ourselves

Jennifer Ng

PechaKucha

Living Comfortably In Glass Houses

Alexandra Zafiroglu et al.

PechaKucha

“LOLZ OMG, I’M DEAD”: The Rise of Performative Behavior in Social Media

Kathleen Hartnett

PechaKucha

Looking to Right-hand Women: Strategies for Shaping Impactful Paths in Business

Natalia Silva & Hannah Pick

PechaKucha

Paradoxical Thinking as a Gateway to Socio-Cultural Insights

Elizabeth Anderson-Kempe

PechaKucha

Primate Pathmaking

John Dominski & Christena Nippert-Eng

PechaKucha

The Elephant in the Room: A Lesson from the Field

Liubava Shatokhina

PechaKucha

The Flat World

Bridget Monahan

PechaKucha

The Full Epiphany

Robbie Blinkoff

PechaKucha

The Undergraduate Anthropologist

Ruby Dallas

PechaKucha

What I Think about when I Think about Running

Simon Roberts

PechaKucha

When ‘Design Thinkers’ Prototype—through an Anthropologist’s Eyes

Bryony Wilson

PechaKucha

Working For It: Feminist Art and Ethnography

Carrie Yury

Tutorials

Tutorial

Ethnographic Thinking for Wicked Problems – Framing Systemic Challenges and Catalyzing Change

Jay Hasbrouck et al.

Tutorial

MBA Basics – How to Think Like a Business

Carolyn Hou & Emil Stigsgaard Fuglsang

Tutorial

Speculative Design: Futures Prototyping for Research and Strategy

J. Paul Neeley & Elliot Montgomery

Tutorial

Structuring Analysis for Innovation

Marcelo Fagundes & Murilo Gomes

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