Advancing the Value of Ethnography

Impact Tracking: Tradition to Innovation

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The trend of innovation in methods and metrics for impact tracking presents some opportunities, but also several pitfalls; how can we ensure these approaches align with the value provided by researchers?

What can researchers learn about impact-tracking from other established professions? For some fields, impact tracking is integrated into their processes, such as program evaluation for nonprofits and health outcome assessments in medicine. Other well-established fields, such as the legal profession, do not typically engage in impact tracking due to the unpredictable nature of case outcomes. Researchers working in both the private and public sectors usually aim to achieve specific outcomes, yet we don’t often have direct control of actions (or lack of action) taken as a result of our insights.

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