Advancing the Value of Ethnography

EPIC2009 Chicago | Taking Care of Business

How can we be affective and relevant in today's challenging economic climate?

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Papers

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“Let’s Bring It Up to B Flat”: What Style Offers Applied Ethnographic Work

Rick E. Robinson

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“Name That Segment!”: Questioning the Unquestioned Authority of Numbers

Donna K. Flynn et al.

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Challenges and Opportunities for Ethnographic Market Research in Uncertain Times

Jean Zelt

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Close Encounter: Finding a New Rhythm for Client-Consultant Collaboration

Heinrich Schwarz et al.

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Consumerization and Renewing Peoples and Practices Research

Dawn Nafus et al.

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Contextualizing Customers

Truls Erik Johnsen & Per Helmersen

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Designing for Turkish Users: Analyzing the Industrial Designer–User Relationship in Turkey

Isil Oygur

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Ethnographer Diasporas and Emergent Communities of Practice: The Place for a 21st Century Ethics in Business Ethnography Today

Inga Treitler & Frank Romagosa

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Flexibility and the Curatorial Eye: Why and How Well-Documented Fieldwork Sustains Value Over Time

Elizabeth F. Churchill & Ame Elliott

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Guides Not Gurus

Catherine Howard & Peter Mortensen

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How Consumers Create Value in a Recession Economy

Timothy De Waal Malefyt

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Lead Type, Dead Type: New Patterns of Local News Production and Consumption

Elizabeth F. Churchill & Jeff Ubois

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Numbers Have Qualities Too: Experiences with Ethno-Mining

Ken Anderson et al.

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Policy Change Inside the Enterprise: The Role of Anthropology

Alexandra Mack & Josh Kaplan

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Practice, Products and the Future of Ethnographic Work

Maria Bezaitis

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Pushing New Frontiers: Examining the Future of Paper and Electronic Documents

Jennifer Watts-Perotti et al.

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Showing the Value of Ethnography in Business

Joan Vinyets Rejón

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Taking the Driver’s Seat: Sustaining Critical Enquiry While Becoming a Legitimate Corporate Decision-Maker

Rogério De Paula et al.

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Tangible Steps Toward Tomorrow: Designing a Vision for Early Childhood Education

Hillary Carey & Suzanne Gibbs Howard

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The De-skilling of Ethnographic Labor: Signs of an Emerging Predicament

Gerald Lombardi

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The Montage Workshop: The Recreation of Realization

Astrid Søndergaard & Johanne Mose Entwistle

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What European Businesses Expect from Us

Filip Lau