This tutorial is a crash-course in one of the most powerful research and storytelling tools—the visual framework.
Creating visual frameworks is a way of making complex information comprehensible and actionable, by distilling what is most relevant to the particular challenge or question at hand. Visual frameworks are a particularly effective way of making rich, ethnographic insights more legible and persuasive to diversely trained teams and stakeholders.
The instructors introduce visual frameworks, describe their value for the research process and stakeholder engagement, exploring some framework examples, and identify what makes a framework successful.
To protect the privacy of participants in the live tutorial, some exercises and discussions have been removed from the video recording.
Instructors
Erin Hackett specialises in foundational research—developing insight-driven frameworks and models to help clients map previously uncharted territories and make sense of emerging phenomena. Erin has led global strategic research projects for a wide range of clients, mostly in the tech and non-profit sectors. She previously worked in the development and global health field. She has an MA in Anthropology from The Graduate Institute of International and Development Studies, Geneva and a BA in Human Sciences from the University of Oxford.
Mujtaba Hameed is a strategist and researcher committed to solving business challenges through deep human understanding. He brings experience from the fields of strategic innovation, brand design, and ethnographic research—especially within the tech sector. Before joining Stripe Partners, most recently Mujtaba was a freelance project lead for Jigsaw (Google) and Adidas. Mujtaba holds an MA in Archaeology & Anthropology from the University of Oxford, and an MSc in Social & Cultural Anthropology from UCL.
